Mido Pavilion
About the project
Pabellón Mido 1.0
A brand exhibition pavilion in Mérida, Yucatán (2018), set up at Expo Construcción Yucatán 2018. It is modular, demountable and reusable: a slab display module and two occupiable areas, designed to give the brand a presence within the exhibition.
The idea is to create a unique element in the expo, which could give the company an even larger presence and build up brand awareness with its disruptive nature.
Project facts
| Type | Exhibition pavilion |
|---|---|
| Location | Mérida, Yucatán, Mexico |
| Year | 2018 |
| Status | Built |
| Arkham's scope | Architecture |
| Photography | Tamara Uribe |
The challenge
Creating a temporary structure that could be assembled and dismantled quickly to fit the exhibition's timeline, without compromising the stability, functionality or spatial quality of the project.
The design decision
Developing the project together with industrial designers, working in an integrated way on the structure, the anchoring systems and the solutions needed to make assembly and disassembly easy during the exhibition. At the same time, marble became the project's leading material, defining much of its visual expression and reinforcing the identity of the proposal.
Materials
Materiality
Natural marble, granite, quartz, large-format stone slabs, white cladding panels, a demountable modular structure and indirect lighting elements.
Material concept
Natural stone as the leading architectural and display element, an exploration of the aesthetics and plasticity of marble, stone materials shown in their real format, a modular design that allows the components to be assembled, dismantled and reused, and a balance between display function and brand identity.
Distinctive elements
An ephemeral architecture pavilion for Expo Construcción Yucatán 2018, an adaptable and reusable modular composition, stone slabs displayed on vertical stands, a route that creates different perspectives of the materials, indirect lighting that highlights the natural veining and textures, occupiable spaces open to the outside, and a sculptural massing designed to give the MIDO brand a presence.
Awards
- Premio Nacional de Diseño MX Diseña México 2018: Winner, Mejor Proyecto, Stand – ProfesionalesEvidence: premiodisenamexico.mxSee it in the awards list
- VIII Premio de Interiorismo Mexicano PRISMA 2019: Finalist, Espacios Interiores EfímerosEvidence: podiomx.comSee it in the awards list
- Premio Noldi Schreck 2018: 3rd place, Arquitectura Efímera, PabellonesEvidence: glocal.mxSee it in the awards list
- EMPORIA, Premios Nacionales de Arq. y Decoración 2018: Accèssit, Mejor Stand Feria de DiseñoEvidence: veredictas.comSee it in the awards list
- A! Diseño 2018: Winner, Premio A! Diseño, Categoría StandSee it in the awards list
- Expo Construcción Yucatán 2018: 1st place, Stand Tipo DSee it in the awards list
- Obra del Año, Expansión 2019: Finalist, Categoría Instalaciones Efímeras y ArtísticasSee it in the awards list
Talk to us about your project
Message us on WhatsApp or email and we will reply during business hours.
Message us on WhatsApp
